First Peoples Call Out

2021 Melbourne Art Trams

11 January 2021

RISING, Public Transport Victoria and Creative Victoria invite First Peoples artists to submit artwork ideas for the 2021 Melbourne Art Trams.


Melbourne is a city built on the lands of the Kulin Nation peoples; Traditional Owners who continue to maintain deep connections to their country, kin and waterways that have existed for tens of thousands of years.

Along with Victorian Traditional Owners, the place now known as Melbourne is home to many First Peoples from across the country.

The city transforms every day, but beneath the concrete foundations ancient waterways continue to flow. The old gums, scarred with the lines of canoes, stand tall alongside towering skyscrapers, and fresh and salt water continue to meet in estuaries with the moon’s tidal pull.

While the city is changing, country and First Peoples culture is all around us. From the earth to the sky and the stories in the stars, to the built environment, tramways and laneways.

 

NITTY GRITTY

We are inviting Victorian Traditional Owners and First Peoples artists to respond to Melbourne and the multiple layers of history, country, diverse community and connections across Victoria.

There will be six trams for the 2021 First Peoples Art Trams Project. The project aims that four trams will be allocated to artists who identify as Traditional Owners of Victoria and two trams to First Peoples who live in Victoria. We encourage artists from both the city and regional Victoria to apply.

Submissions should add positively to the public experience of commuting in Melbourne. Please note that the trams are not a flat canvas, so the initial creative concept should consider that trams are different shapes and sizes. It’s important you consider you design to all the types of tram classes—this will facilitate the tram allocation process.

Please read the Tram Design Considerations and FAQs below for more detailed information on this.

 

WHO CAN APPLY?

To be selected as a 2021 Melbourne Art Trams artist:

  • You must be a Victorian Traditional Owner OR
  • First Peoples artist where Victoria is the primary location in which you live and work OR
  • First Peoples artist whose practice or body of work over the last five years has primarily taken place in Victoria

Artists who submitted an Expression of Interest in previous years but were unsuccessful are encouraged to submit a new idea for 2021.

Artists must have the capacity in the first three weeks of February 2021 to provide final artwork for the project.

 

HOW TO APPLY

There are two ways you can submit your artwork of the five (5) tram designs:

  1. Fill in the form below and upload your artwork and supporting material OR
  2. Email arttrams@rising.melbourne with your artwork as an attachment (please be mindful of file sizes and consider using a file-sharing link ensuring you include any passwords so we can access them). You’ll also need to include the following information about yourself:
    • full name
    • phone number
    • language group
    • your artwork file + file-sharing password
    • an outline of your artwork idea (300 words)
    • supporting material to illustrate your idea
    • artist bio (300 words)
    • website link

Submissions close 6PM, Monday 1 February 2021. 

If you have access requirements that will cause difficulty submitting online, and you need assistance submitting your idea, please call 03 9662 4242, Monday to Friday, between 9AM–5PM. We are only able to respond to accessibility enquiries at this number, for all other queries please askus@rising.melbourne

 

TRAM DESIGN CONSIDERATIONS

  • Imagery should not be offensive to the general public
  • Be aware that the artwork needs to be appropriate for display on a moving vehicle, most impressions of trams are 3—5 seconds
  • Note that there are reflective yellow strips at the base of each door for accessibility
  • Artwork graphics are not to be applied on shaded areas on the tram wrap grid, these areas are kept clear for safety. Sections of windows that are covered by the artwork will be printed on a semi-transparent material
  • Perforated vinyl is used on windows, at night this becomes more transparent with the interior lights on
  • During warm weather the windows will be open, shifting the wrapped element with it
  • Artworks which are reflective, predominantly black or which resemble streetscapes would be a road hazard when applied to a tram and will not be able to be selected for safety reasons
  • Tram ends should remain visible for safety reasons (avoiding black)
  • Designs that include black and dark colours are possible, particularly when featuring high contrast
  • Artwork can be different on each side of the tram
  • No artwork will be placed on the front/back of the tram 

DESIGN SPECIFICATIONS 

Download and apply your designs to the tram templates. Please provide your artwork and supporting material as either .JPG, .PNG, .TIFF, .GIF, or .PDF files and include your name in the file name. Eg. SURNAME_FIRSTNAME_1.jpeg

No

Class

Tram 1

A

Tram 2

B

Tram 3

B

Tram 4

C1

Tram 5

D1

Tram 6

D2


Download these tram templates and place your artwork onto the line drawings of each tram type presented on page two. These Illustrator templates are for the purpose of the EOI application only. A graphic designer will work with you to translate your design into final artwork for the trams.  

If you’re not familiar with using Adobe Illustrator, please provide detailed artwork imagery with indicative examples of what your work would look like on the tram – think colour palette, design and layout. You definitely don’t need to be a graphic design whiz to apply.

 

WHO DECIDES?   

Submissions will be assessed by curator and RISING Artistic Associate Kimberley Moulton (Yorta Yorta) and the Melbourne Art Tram Partnership Group comprising representatives of Creative Victoria, Department of Transport, Yarra Trams and RISING. This group will be made up of a majority of First Peoples with additional members to support technical and marketing requirements.

The following criteria applies:

  • Strength of the creative vision
  • Originality of response to the creative brief
  • Technical feasibility
  • How the artwork responds to its context (ie. riding the tramlines each day)

 

WHAT YOU WILL GET 

Six (6) successful artists will each receive a commission of $10,000AUD for their artwork.

 

WHAT HAPPENS   

Successful artists will be notified in early February 2021 and publicly announced soon after.

Selected artists will be allocated a tram type in order to finalise their artwork before it is transferred to the vinyl wrap. The curator and graphic designer will be available to assist artists with this and in digitising work where needed. Artists must be available during this period – first two weeks of February – to complete the project.

Selected artists will then review the digital proofs to ensure that the final product is an accurate and an acceptable rendering of their artwork with the physical vinyl samples reviewed by Yarra Trams and the Melbourne Art Trams curator.

Yarra Trams and the Melbourne Art Trams curator have final decision on tram selection for the selected artists for health and safety and design purposes.

Artwork will then be printed and applied to the trams, culminating in the launch of one of the Melbourne Art Trams to mark the opening of RISING 2021, which artists will be required to attend. Other Art Trams will be released over the following weeks. Trams will be run on the network for 12 months (unless impacted operationally).

 

 

WHAT THE TRAMS LOOK LIKE

Download the Adobe Illustrator and PDF files here. You can work with these files as templates to apply your design or use them as a guide for your artwork.

A-Class Wrap Grid - Art Tram

B-Class Wrap Grid - Art Tram

C1-Class Wrap Grid - Art Tram

D1-Class Wrap Grid - Art Tram

D2-Class Wrap Grid - Art Tram 

FAQS

Last updated Tue 12 January, 5.30PM

DO I NEED TO USE ADOBE ILLUSTRATOR TO SUBMIT?

No, you can also apply your artwork to the PDF versions of the files. Alternatively, you can submit digitised versions of your artwork (eg. A photo) instead, but we’d like you to indicate colour palette and a tram layout. Please submit as .JPG, .PNG, .TIFF, .GIF, or .PDF, and include your name in the file name. Eg. SURNAME_FIRSTNAME_1.jpeg

WAIT A SEC. IS IT ONE DESIGN ACROSS FIVE TEMPLATES OR FIVE DESIGNS ACROSS FIVE TEMPLATES?

We're after a single artwork or design applied to each of the five (5) tram templates. This way, we can see which tram is the best fit for your artwork.

SO HOW MANY DESIGNS DO I NEED TO SUBMIT?

You will need to submit five (5) design files in total. There are six (6) art trams, however there are only five (5) types of trams (there will be two B-Class art trams). We’re keen to see your idea applied to each class of tram: A-Class, B-Class, C1-Class, D1-Class and D2-Class.

WHAT ARE THE TIMELINES FOR MELBOURNE ART TRAMS?

Expression of Interest submissions open from Monday 11 January 2021 and close 6PM, Monday 1 February 2021. Selected artists will be notified and begin work on the final designs from early February. Dates will be confirmed with successful artists if selected. The 2021 Art Trams launch will coincide with the opening of RISING on Wednesday 26 May 2021.

WHAT KIND OF VISUAL SUPPORT MATERIAL SHOULD I INCLUDE? 

Any extra imagery, sketches or visual representations of your idea can be included. We recommend providing at least four supporting additional visuals to your main design.

HOW WILL THE ARTWORKS BE INSTALLED? 

Artwork will be installed and managed by Yarra Trams in collaboration with the curator and artists. At the end of the project run, artwork vinyl will be removed from the tram and cannot be reinstated.

HOW DO I USE THE ILLUSTRATOR TEMPLATES?

  1. Download the ADOBE ILLUSTRATOR TEMPLATE files
  2. Open the chosen template/s in ADOBE ILLUSTRATOR
  3. On the left tools panel, locate and select the TYPE tool and insert your name in the white space of the canvas
  4. On the right panel called LAYERS, click on the layer titled “ARTWORK” NOTE: If the LAYERS palette is not visible go to: WINDOW > LAYERS to open it
  5. From the top menu select FILE > PLACE and select your image. Once the image has been placed you should see a box with anchor points surrounding it. NOTE: Your placed artwork will need to be set up in the correct ratio for these instructions to work properly
  6. TO SCALE: Hold down SHIFT and drag the CORNER  POINTS  ONLY, so that you don’t skew or distort your image. If you can’t see the box and anchor points click CONTROL T (Windows) or COMMAND T (Mac)
  7. TO MOVE: Click and drag anywhere on your image to move it. If you can’t see the box and anchor points click CONTROL T (Windows) or COMMAND T (Mac)
  8. Press ENTER (or the Tick at the top of the window) to commit to the transformations
  9. Once you are happy with the placement and size of your artwork, go to FILE > EXPORT AS > select Format Jpeg > Choose the save location and name your file using the following convention SURNAME_FIRSTNAME_1.jpeg. Click OK
  10. On the next screen Select QUALITY from 4–6 (Medium–High)>Resolution Screen (72dpi) and Click OK
  11. Ensure each file is less than 5MB in file size. Locate your newly saved file, right click it and select PROPERTIES  (Windows) or GET INFO (Mac). If the file is larger than 5MB please redo steps 9 and 10 and reduce the jpeg QUALITY setting.
  12. Submit up to six jpegs along with your brief artist statement, curriculum vitae and exhibition history via our online form

HOW WILL MY ARTWORK BE ACKNOWLEDGED ON THE TRAM? 

Information panels about the artist and the work will be displayed inside the tram. The artist will be acknowledged on the RISING website and in any other marketing or promotional material specific to this project produced after festival.

IF MY ARTWORK IS SELECTED, DO I RETAIN THE COPYRIGHT?

Yes – your artwork copyright will remain with you (the artist) at all times. RISING, Creative Victoria, Department of Transport and Yarra Trams retain the right to use images of the wrapped tram in future promotions of the Melbourne Art Trams project. Every effort will be made to acknowledge the artist in any use of images.